Keeping your MLM business afloat requires a tremendous amount of hard work and a continuous supply of qualified leads. Find out how Facebook can play a big role in transforming your MLM opportunity.
Finding leads for your MLM business is the only way in which you can keep it afloat. And for this, you need a steady supply of qualified leads to ensure that your MLM opportunity is a success. It doesn’t matter whether you’re using offline or online marketing methods; the only thing that really matters is to sign up new reps on a daily basis. Yes, the MLM business can be a big struggle if you don’t know the ways and means to get great leads.
Facebook is probably the biggest platform for social networkers to meet and mingle with each other in order to get leads for their respective MLM businesses. With more than 500 million active users, and a number that’s fast reaching its billionth mark, there is no real reason why you should not be opting for this highly lucrative platform in which to generate leads for your MLM business. If you haven’t used Facebook as yet, then you’ll probably need a little guidance to get you started. But first, let’s get down to the basics.
As far as lead generation is concerned for your MLM opportunity, paid advertising has the potential to generate leads faster and in greater volumes than most other methods. And one of the best forms of paid advertising is the Facebook advertising method.
While most network marketers have heard of the benefits of Facebook advertising, most still do not really know why it works, how it works and just how different it is from other PPC advertising methods. So, the most obvious question would be, “Why is Facebook advertising such a popular method?”
Well, with more than 500 million active users, statistics have shown that nearly 50% of the Facebook users find it necessary to log on to their accounts every single day. With most of the users having more than 130 friends, people spend more and more time on Facebook each day – nearly 700 billion minutes per month! With these statistics at hand, Facebook is indeed the best resource for lead generation! Being a great PPC advertising platform, Facebook has 2 essentially big benefits:
1) Unlike most other PPC advertising platforms, Facebook will give you access to your target audience on the basis of a number of categories, including: their age, their likes and dislikes, sex, geographical location, the schools they attended, etc. With so many hundreds of targeting options, you will now be able to target leads from any category. And this can only work to your advantage! Lead generation for your MLM opportunity is not only about the amount of leads you generate, but also about the amount of good and targeted leads.
2) What with the sheer number of people browsing through their Facebook profiles every single day, it can be a great way to get tremendous amounts of targeted leads – and that too, very quickly.
However, advertising on Facebook can be a bit expensive, especially if you don’t know what you’re doing. This is why it is very important to find out the rules and secrets of how you can effectively use Facebook ads to generate leads for your MLM business.
It is very important to discover new and exciting ways to use social connections on Facebook so that you can create inspiring campaigns and achieve all your business goals. It doesn’t matter whether you are new to using Facebook ads or whether you are a veteran advertiser; it is still very helpful if you take the time out to familiarize yourself with the tips and tricks of Facebook.
Tips on how to target leads on Facebook.
Targeting your Audience:
The best part about advertising on Facebook is that you now have the ability to select who you want to see your ad by using a number of variables and keywords. You can select your audience on the basis of age, education, gender, relationship status, keywords and workplace. The real trick is to constantly expand your keywords where you have a large enough target audience.
Engaging your Audience:
First, you must decide whether you want to direct people to your website, or whether you’d prefer them being directed to a Facebook page like a Group or an Event. The best part about using ads to promote your business through your pages and events is that Facebook puts an “RSVP to this event” or “Become a fan” button in the ad itself.
This way, people don’t have to visit your page to take any action. The best use of Facebook ads is to create deep engagements and build trust so that you can then sell your opportunity. You could put up white papers on your Fan Pages or promote the content, even create a free event and advertise all of this.
Since the space in these ads is limited, it is important to use your space wisely. Make your headlines not more than 25 characters and ensure that they grab attention immediately. In the body of the ad, you get another 135 characters so use it well to describe the purpose. You could also try uploading an image.
Budget:
Facebook ads work a bit like Google AdWords. You bid for a few keywords and you compete to get your ads shown. Your effectiveness will completely depend on the competitiveness of the keywords you use. You could choose a cost per click model or a cost per thousand model, but the CPC model is slightly more effective.
Set a low daily budget initially and check to see if your campaign is working. You can always raise this when you start seeing results.
Testing:
Always test your Facebook ads! There are many online applications to help with this. Create multiple versions of your ad and run these to see which ad performs the best. Try out various image options.
Analyze:
Once you launch your campaigns, start tracking and modifying each of them. Find the ads that perform well, and analyze them to see why they are performing well and use the same components in your other ads that don’t perform so well.
Lead generation is all about attracting the right people. When a person searches on Google, then they are actively looking for something. And when they come across a PPC ad, they’ll most likely click on it – because it has what they want.
On Facebook, this case is not the case. Facebook ads just show up on someone’s page. Facebook ads are not the result of someone searching for anything – they just show up. This can be a great way to maximize leads for your MLM opportunity, but it is very important to know how to create these ads so that you get the most out of them.
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