Friday, March 23, 2012

Make Cold Prospects Trust You In The 1st Meeting

Successful network marketers understand that to make a sale, one must first develop trust and rapport with prospects. This is why it is very important to make your cold prospects trust you right in the first meeting.

Your prospects really don’t care about your network marketing opportunity until and unless you manage to eliminate any anxiety, skepticism and subconscious fear that they may be harboring, and replace it with trust and credibility.

 

As a network marketer, have you ever spent an entire day trying to convince your prospects about your product or service, only to be disappointed at the end of it? Have you ever felt the sting of rejection that comes when a prospect doesn’t share your excitement about your opportunity?

 

Are you looking to build long lasting relationships with your MLM cold prospects by gaining their trust? If you’re meeting with a cold prospect for the first time, here’s what you should be doing to gain his or her trust.

Unfortunately, there are way too many network marketers who unintentionally sabotage their chances of making a sale with cold prospects by first making small talk and then quickly getting down to business. If you look at it, this approach may seem to be quite an effective method, but if you dig deeper, you’ll realize that it is quite a costly mistake to make in the long run.

 

As a marketer, it is very important to first build a strong foundation with your prospects before you get started with selling your opportunity. So, before you start selling your products and services to a prospect, always make sure that he or she trusts you first.

 

Taking into account each individuals comfort levels, there is no real time period that can be set to allow prospects to warm up to you, as some prospects tend to warm up to you faster than others. Now that we’ve got this out of the way, we can safely say that the warm up time is not determined by the length of time it takes to build rapport but by the level of rapport that has been established.

 

As a marketer, you should know that through body language, any prospect will show you whether or not rapport has been established, and if the signs are positive enough, you can then get down to the nitty gritties – the sales presentation. So, get started by making a mental note of your prospects body language when you first start talking to him or her, and watch for those gestures that can be interpreted as open gestures.

For instance, if in the first meeting, your prospect sits back in his chair with his legs crossed and arms folded, then continue warming him up until he leans towards you or shows any kind of open gesture.

6 Ways To Warm Up Your Otherwise Cold Prospect in the 1st Meeting :

1. Always make your prospect feel comfortable at any given time. Offer him something to eat or drink. Even a glass of water will do.

2. Look for any sort of common ground or points of interest. Depending on the gender of the prospect, you could talk about anything ranging from sporting events and hobbies to children’s activities and vacation plans. However, it is important to stay away from sensitive topics like religions and politics.

3. Always pay attention to what your prospect is saying and ask him all sorts of open-ended questions to keep him talking and to gain important information about his interests.

4. Make sure your body language is open and maintain good eye contact while smiling frequently.

5. Never interrupt the prospect when he or she is talking.

6. Match your rate of speech and voice tone with that of your prospects. The last thing you need is your prospect not understanding you because you speak too fast for him.

Focus on these rapport building suggestions and you’ll find that even the coldest of all prospects will start warming up to you in the first meeting itself. Of course it’s easier said than done, so practice, practice, practice!

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Michael Douglas Michael J. Fox Michael Keaton

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